Chinese new year campaign (Netflix Taiwan)
Through the personality test, we planned to get the Netflix character's best wish of CNY.
Through the personality test, we planned to get the Netflix character's best wish of CNY.
Using the traditional Chinese new year color palette, Red, Golden Yellow, and Blue is the primary color for this campaign to enhance the vibe of CNY.
藉由個人測驗，讓粉絲得到最符合自己的角色拜年詞，設計上調整了Netflix Red 的明度，並搭配黃與藍來強調過年氣氛。
ROLE
Creative & Art Direction • Motion Design • Sound Design
Creative & Art Direction • Motion Design • Sound Design
CLIENT
Netflix APAC
Netflix APAC
Three different designs to explore
